Business tools

Marketing Budget Calculator

Compare a revenue-based or fixed marketing budget, then split it across common marketing activities.

There is no single marketing-budget percentage that is right for every business. Use your goals, economics and strategy to compare scenarios. The editable starting allocation is an example only, not a recommendation.

The calculation runs locally in your browser. No input values are saved or sent to a server.

Compare a marketing spend scenario for your business.

Calculation mode

Annual revenue

Used with your chosen marketing percentage.

Marketing spend (% of revenue)

Enter a scenario to compare; there is no universal right percentage.

Budget allocation

Example percentages are editable and are not marketing recommendations.

Paid Advertising allocation

Editable example only; set to 0% or change it to fit your plan.

Content & SEO allocation

Editable example only; set to 0% or change it to fit your plan.

Social Media allocation

Editable example only; set to 0% or change it to fit your plan.

Email / CRM allocation

Editable example only; set to 0% or change it to fit your plan.

Website & Conversion allocation

Editable example only; set to 0% or change it to fit your plan.

Other Marketing allocation

Editable example only; set to 0% or change it to fit your plan.

Revenue-based example

At $1,000,000 in annual revenue and a 6% scenario, the annual marketing budget is $60,000, or $5,000 per month. The percentage is an input for comparison, not a recommendation.

About this calculator

Compare scenarios, not rules

Marketing budgets vary with your industry, business maturity, growth goals, margins, customer acquisition costs, competition and strategy. Use the percentage and fixed-budget modes to compare options rather than treating one share of revenue as universally correct.

What can a marketing budget include?

Consider advertising, content creation and SEO, social media, email marketing, marketing software, website improvements, agencies and contractors.

Frequently asked questions

What percentage of revenue should I spend on marketing?

There is no single percentage for every business. Compare scenarios using your goals, industry, margins, customer acquisition costs and strategy.

Can I calculate a budget without entering revenue?

Yes. Choose fixed-budget mode and enter an annual marketing budget. Revenue is optional and only used to calculate marketing spend as a share of revenue.

For planning and scenario comparison only. The estimate does not account for industry-specific margins, customer acquisition costs or campaign performance.